Today marks a huge milestone for Loose Garms: our first official photoshoot. We’re taking our streetwear from the design studio to the streets of Hackney Wick, London, with a professional photographer, models and a studio to capture the essence of our brand.
Even before the camera starts clicking, there is a lot that goes into planning a shoot like this. From choosing the perfect location to selecting the right outfits, every detail is an opportunity to showcase the quality, style and vibe of Loose Garms clothing.
Why Hackney Wick?
We wanted a location that reflects the urban energy and creativity of our brand. Hackney Wick, with its mix of industrial spaces, street art and edgy cityscape, felt like the ideal backdrop for our bold, comfortable and eye-catching streetwear.
The area has a vibrant artistic community, which fits perfectly with Loose Garms’ ethos: music, creativity and self-expression. We’re confident that the photos will capture not just the clothing, but the attitude behind it.
Working with a Professional Photographer
For this shoot, we’ve brought in a professional photographer who understands streetwear and how to make every garment pop on camera. From lighting to angles, every shot will highlight the quality of our 250 GSM cotton, the fit of our tees and the details that make Loose Garms stand out.
Having a professional behind the lens gives us confidence that we’ll get images we’re proud to share across our website, social media and future marketing campaigns.
Models and Styling
We’re also excited to work with a group of models who embody the look and feel of Loose Garms. This isn’t just about clothing on a hanger; it’s about how they move, fit and feel in real life.
Styling is key. We’ve spent hours planning outfit combinations, coordinating colour palettes and considering how pieces will layer together for maximum impact. The goal is to show that Loose Garms is comfortable, versatile and bold: clothing that people want to wear every day.
The Excitement of Planning
There is something special about this stage of the journey. As we map out shots, schedules and looks, we’re reminded of how far Loose Garms has come: from sketches and samples to a real-life photoshoot that captures the spirit of our brand.
Today, all the planning, calls and brainstorming sessions will come together. We can’t wait to share the results and see our designs brought to life in the heart of London’s creative scene.
Catch you in the next blog post.
Stay Loose.
